The Hard Thing About Hard Things

NT $ 1,138
NT $ 1,024


BenHorowitz,cofounderofAndreessenHorowitzandoneofSiliconValley’smostrespectedandexperiencedentrepreneurs,offersessentialadviceonbuildingandrunningastartup--practicalwisdomformanagingthetoughestproblemsbusinessschooldoesn’tcover,basedonhispopularben’sblog.Whilemanypeopletalkabouthowgreatitistostartabusiness,veryfewarehonestabouthowdifficultitistorunone.BenHorowitzanalyzestheproblemsthatconfrontleaderseveryday,sharingtheinsightshe’sgaineddeveloping,managing,selling,buying,investingin,andsupervisingtechnologycompanies.Alifelongrapfanatic,heamplifiesbusinesslessonswithlyricsfromhisfavoritesongs,tellingitstraightabouteverythingfromfiringfriendstopoachingcompetitors,cultivatingandsustainingaCEOmentalitytoknowingtherighttimetocashin.Filledwithhistrademarkhumorandstraighttalk,TheHardThingAboutHardThingsisinvaluableforveteranentrepreneursaswellasthoseaspiringtotheirownnewventures,drawingfromHorowitz’spersonalandoftenhumblingexperiences.


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